The Sales Campaign Explained

  • A robust sales campaign could potentially increase the final sale price of your property – no matter what the market condition.

Selling property isn’t as simple as slapping a price tag on the home and hoping for the best. There is a lot of thought and strategy that goes into the sale process, and the ultimate success of your property sale comes down to how well your real estate agent executes the sales campaign.

Australian property is in high demand, and there are no signs of things slowing down just yet, but that shouldn’t change your attitude towards creating a solid sale campaign. It is still essential to get it right so that you can reap top tier results.

  • Selecting the method of sale

There are three main sale methods – sale by auction, sale by tender, and sale by private treaty. Each method has its pros and cons.

Sale by Auction creates excitement and drives up competition amongst buyers, and ultimately your final sale price. Choosing a real estate agent with the knowledge and expertise to deliver is essential to the success of a Sale by Auction campaign.

Sale by Tender is predominately reserved for unique and highend properties with no clear price. This method is where potential buyers make an offer by a specific date, which the vendor then reviews to decide if they will accept, negotiate or decline the offers.

Sale by Private Treaty is the most common method of sale. It’s when the property will go to market with an asking price, and interested buyers submit their offers or start a negotiation.

  • Marketing your property

Whichever method of sale you choose, your property needs a strong marketing campaign behind it. It is never enough to rely on one type of marketing channel. Having such a well-rounded marketing campaign will get your property in front of a broader audience, which will ultimately increase the interest in your property, and final sale price.

  • Styling your property to sell

Property presentation is everything. It is how you get potential buyers through the door and to emotionally connect with property, which drives up the final sale price. Your sales agent will guide you on your property’s key selling features, and you will need to style the property to highlight these aspects to their full potential. Remove any personal photos and items, tidy and declutter both the interiors and exteriors. Ensure your garden is looking at its best throughout the campaign, as you never know when a potential buyer will drive by to view before committing their time to an open inspection.

  • Pricing strategy

There is an art form to creating the right price point for any property, and a knowledgeable and experienced sales agent will be able to guide you through this. There are a few things to consider when looking at your pricing; the initial appraisal of your property, which should be looked at in line with similar properties sold recently. Your homes condition and broader market trends (this can fluctuate), buyers’ sentiment and market feedback.

To find out more about how the sales campaign works, contact your local Belle Property agent, Carolyn Wheatley today on 0407 120 483.

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