COVID-19 IMPACT ACTIVATES FIRST NATIONAL EMERGENCY APPEAL IN LIFELINE’S 57-YEAR HISTORY

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Covid-19 pandemic sees Australians reach out to Lifeline in record numbers 13 11 14 now receiving a call for help every 30 seconds.

Lifeline, Australia’s leading suicide prevention service has recently launched a national emergency appeal in response to the increased pressure it is facing due to the COVID-19 pandemic.

The campaign titled ‘You’ve Got 30 Seconds To Save A Life’ comes at a time when Australians have been turning to Lifeline in record numbers as they grapple with COVID-19 on the back of the summer’s bushfire devastation.

In March, Lifeline answered almost 90,000 calls for help, an increase of 25% over the same time last year – this equates to one call every 30 seconds. As the service braces for continued increases in the call rate throughout this time of uncertainty, Lifeline is appealing for donations from those who are in a position to give, to help save lives.

COVID-19 has reduced the fundraising revenue for Centres across the country. With the closure of 250 retail stores and the cancellation of mental health community training programs, book fairs, fundraising dinners and other events, Lifeline needs to raise $5 Million to fill the gap left by COVID-19.

Funds raised through the campaign, ‘You’ve Got 30 Seconds To Save A Life’, will support Lifeline’s 40 centres around the nation to continue to provide crisis support through 13 11 14, as well as suicide prevention services direct to the community.

To help Australians who may be feeling worried, anxious, or overwhelmed by the COVID-19 outbreak, Lifeline has compiled the following mental health and wellbeing tips and strategies:

∞ Manage your exposure to media coverage

∞ Follow a “calm yet cautious” approach – do your best to remain calm and be mindful not to contribute to the widespread panic. Ensure you are following directives issued by the government, medical advice and observe good hygiene habits.

∞ Show compassion and kindness to one anotherwe strengthen our sense of community by connecting with and supporting each other.

∞ Actively manage your wellbeing by maintaining routines where possible, connect with family and friends (even if not in person), staying physically active, eating nutritious foods and seeking additional support by contacting Lifeline or further professional support as required.

To donate to Lifeline, visit: https://fundraise.lifeline.org.au/emergency-appeal

To arrange an interview, please contact: media@lifeline.org.au or phone: 0408 407 376

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